Journal of Social Research. 2017. No 2.

CONTENT

Vladimir Alekseevich Aleksunin. Research of the attitude of doctors and pharmacists to pharmaceutical brands. P. 1-19.

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The article analyzes the peculiarities of brand promotion in the pharmaceutical market, provides information on the attitude towards brands of doctors and pharmacy workers. The author as a result of a special sociological study obtained the data.

Keywords: pharmaceutical brand; pharmaceutical market; pharmaceutical marketing

Farkhad Nazipovich Iliassov. Causes and typology of ethnic conflicts. P. 20-33.

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The article analyzes the causes and types of ethnic conflicts. Ethnic behavior is defined as the behavior of members of an ethno-group, aimed at preserving, increasing its resources and obtaining resources from this group. Nationalism of ethnic group is a specific attitude - a system of representations, moods and actions of members of an ethno group, aimed at preserving or increasing the resources of this group, including through the redistribution of some resources in favor of their group. Ethnic socialization is the process of including the individual in the system of interethnic relations and groups. The typology of interethnic behavior on the basis of resource behavior is described.

Keywords: sociology of ethnic relations; ethnic socialization, ethnic nationalism; ethnic conflict

Aleksandra Vladimirovna Korolenko. Features of marriage and family behavior of the population of the Vologda oblast. P. 34-50.

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The article presents the results of study of the marriage and family behavior of the population of the Vologda oblast on the materials of sociological monitoring of the reproductive potential conducted by ISEDT RAS. The author analyzed the respondents’ answers on questions about the registration of marriage, satisfaction with marriage and the features of the distribution of family roles and responsibilities between marrieds.

Keywords: marriage; family; marriage and family behavior; family roles and responsibilities

Mark Henry Shapiro. Classification of survey methods in sociology. P. 51-59.

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The article discusses the classification of interview and self-completed the questionnaire. Types of interviews are distinguished on the following grounds: the method of contact, at the location of the Respondent, the nature of mobility of the Respondent. There are the following types of self-filling: handouts, classroom, online, e-mail. The article indicates the main trend in the development of the technique of mass polls.

Keywords: survey; questionnaire; interview; self-completion of the questionnaire

Farkhad Nazipovich Iliassov. Algorithms for sampling a sociological survey. P. 60-75.

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The article clarifies the terms associated with the concepts of sampling and representativeness. The classification of samplings, adopted in sociology, is described. The classification of samplings according to the location of the respondent and the method of contact with him is proposed and described.

Keywords: types of sample; sampling algorithms, representativeness